Cookie Policy
Last updated: March 2025
At faltherion, we believe you deserve to know exactly what happens when you visit our website. This policy explains how we use cookies and similar tracking technologies on faltherion.com. We've written this in plain language because financial planning is complex enough without adding confusing legal jargon.
What Are Cookies Anyway?
Think of cookies as little memory aids for websites. When you visit faltherion.com, small text files get stored on your device. These files help our site remember your preferences and understand how you interact with our content.
Most cookies expire after your session ends, but some stick around longer to maintain your settings between visits. They can't access other files on your device or introduce harmful software. They're simply data that helps us provide a better experience.
How We Actually Use These Tools
We deploy tracking technologies for several practical reasons. Some are essential for the site to function properly. Others help us understand what content resonates with visitors interested in strategic financial planning.
For example, when you navigate between our planning resources and case studies, cookies remember where you've been so you don't have to start from scratch each time. They also help us recognize when the same person visits multiple times, which informs our content development.
Types of Cookies on faltherion
Essential Cookies
These make the website work. Without them, you couldn't navigate between pages or access secure areas. They handle basic functions like maintaining your session when you're exploring our educational materials. We don't ask permission for these because the site simply won't function without them.
Functional Cookies
These remember your choices so you don't have to keep selecting the same preferences. They store things like your location preference for displaying relevant Australian financial regulations or your preferred text size when reading our planning guides.
Analytical Cookies
We use these to understand how visitors move through our site. Which articles about retirement planning get the most attention? Where do people tend to leave the site? This information helps us create better content and improve the overall experience for people seeking financial guidance.
Marketing Cookies
These track your journey across our site to build a picture of your interests. If you've been reading about investment strategies, we might show you related content about portfolio diversification. They also help us measure whether our educational outreach is reaching the right audience.
The Technical Details
Our cookies collect various types of information depending on their purpose. Here's what they typically gather:
- Browser type and version you're using to access our site
- Operating system running on your device
- Pages you visit and how long you spend on each section
- Links you click and resources you download
- Date and time of your visits
- Referring website that brought you to faltherion.com
- Your general geographic location based on IP address
- Device characteristics like screen size and resolution
We never collect sensitive personal information through cookies alone. Things like your name, specific address, or financial details require you to actively provide them through our contact forms or consultation requests.
Data Retention Practices
Different cookies stay active for different periods. Session cookies disappear when you close your browser. Persistent cookies can last anywhere from a few days to several years, depending on their purpose.
We regularly review and delete outdated tracking data. Analytics information typically gets aggregated and anonymized within 26 months. Marketing cookies generally expire after 12 months, though some shorter-term campaign trackers only last 30 days.
Important consideration: Even after cookies expire, some aggregated and anonymized data remains in our analytics systems. This helps us identify long-term trends in how people engage with financial planning resources, but it can't be traced back to individual users.
Taking Control of Your Data
You're not locked into accepting our cookies. Modern browsers give you extensive control over tracking technologies. You can block cookies entirely, though this might limit some site functionality.
Each browser handles cookies differently. Look for "Privacy" or "Settings" in your browser menu. Most offer options to block third-party cookies while allowing first-party ones, which often provides a good balance between privacy and functionality.
Third-Party Services
We work with external services that set their own cookies. Our analytics platform helps us understand site performance. Our content delivery network ensures pages load quickly for visitors across Australia.
These third parties operate under their own privacy policies. We've chosen partners who align with our commitment to data protection, but you should review their policies independently if you want complete information about their practices.
How This Enhances Your Experience
Let me give you a concrete example. Say you're researching superannuation strategies one week, then return a few days later to explore investment options. Cookies help us recognize that you're interested in comprehensive financial planning rather than just a single topic.
This means we can surface related resources you might have missed. Maybe there's a detailed guide about coordinating super contributions with broader investment plans. Without cookies, we'd show everyone the same generic content regardless of their specific interests.
Updates to This Policy
Technology changes constantly. New tracking methods emerge, regulations evolve, and our own practices adapt based on feedback and experience. We update this policy to reflect those changes.
Major revisions get highlighted at the top of this page with the date they took effect. We recommend checking back periodically if you're curious about our current practices. For substantial changes that materially affect data collection, we'll add notices to our homepage.
Questions About Data Usage
If something in this policy doesn't make sense, or you have specific questions about how we handle tracking data, we're happy to explain further. Financial services require trust, and that starts with transparency about basic things like website cookies.
We're also interested in feedback. If you've found certain aspects of our tracking intrusive or unhelpful, that's valuable information. We built this site to serve people seeking strategic financial guidance, and your input helps us strike the right balance between functionality and privacy.
faltherion operates from Stockland Glendale, 59/387 Lake Rd, Stockland Glendale NSW 2200, Australia. You can reach us at +61 400 019 158 or email info@faltherion.com with questions about this policy or any aspect of how we collect and use data.